Doddle - Christmas
Illustration, digital design, graphic design, print
Leading click and collect service provider Doddle tasked me with the design of a Christmas campaign to be used across all the stores and illustrations for online and in-store display.
A spin on the traditional '12 Days of Christmas' song, the 12 Yay's of Christmas promoted offers with Doddle partners Amazon, ASOS, eBay, Shoeaholics and a variety of others to develop customer loyalty and reach a wider audience. I designed an advent calendar displaying the offers with custom illustrations for a modern take on the traditional song; the artwork included large-scale vinyl displays for the company's largest stores (eg the King's Cross London store, which has a 2M+ footfall on its own), scratch cards, emails, animations and digital assets for the website as well as a variety of print assets.