Powered By Doddle
Doddle, the world's leading click and collect company, asked me to rebrand their B2B department and design a new website to update their digital channel and reinvigorate their online presence.
The project involved consulting with the company board on online strategy, development of a Powered By Doddle identity with guidelines for future use, designing a new website and the production of a set of collateral including brochures, cards and flyers.
The brief for the identity was to create a business-focused brand reflecting the parent company values, with an accent on business partnerships and a more serious tone from the trademark consumer-focused purple. For this, I developed a colour palette using neutral tones of blue and black alongside the Doddle purple which the board was keen to keep, and carried this through across the digital and print formats to create a distinct look and feel, that still felt part of the overarching Doddle brand.
The unveiling of the Powered By Doddle rebrand took place at the NFC conference in New York City in January 2018, for which I was asked to design spatial user journeys for visitors to apprehend the Powered By Doddle experience in an optimal manner.