Alemate mobile app

Alemate is a mobile app aiming to respond to the city’s growing interest in craft ale. The project's aim was to enable people to find out what ales are being served where, create lists of their favourite ales on the go, and share them on social media.

The project included idea development, competitor review, extensive user research which involved interviewing a panel and developing personas, creation of user tasks which were then tested across the user base, development of flows, wireframing, prototyping and finally a presentation of the designed product.